About HGA Services

What Does HGA Stand For?

HGA stands for Higher Ground Athletics, LLC. HGA Services is a subsidiary of Higher Ground Athletics. HGA and all its subsidiaries are driven to provide outstanding athletic experiential programs and events for players, coaches, and participants.

HGA Services' Mission

Provide a turnkey service helping players and coaches provide the best training experience for their participants so that they can build their personal brand, their school’s program, earn extra income, and protect themselves from unforeseen risks.  

Our Expertise is Building Programs:

Founders Steve Williams and Warren Martin have extensive experience building and operating athletic experiential programs. Now they offer their expertise to help other coaches and players put together outstanding programs from training camps and clinics, to club programs, competition leagues, or special events. 

Steve WilliamsSteve founded and built Team Nikos Basketball Academy into one of the largest basketball training programs in the United States. Steve has operated hundreds of training camps, training academies, recreational leagues, and club teams. In his over 15 years of experience, Steve has seen and learned the best practices for operating training programs that please the players and the parents. 

Warren Martin: Warren is a former business executive with extensive experience in P&L management, operations, and marketing. In his 20+ years of business experience, he has worked for blue chip companies like Kraft Foods, and Bel Brands. Warren became immersed in sports and by coaching basketball for 5 years and partnering with Steve in helping enhance the business operations and experiential aspects of the Team Nikos programs.