About HGA Services

What Does HGA Stand For?

HGA stands for Higher Ground Athletics, LLC. HGA Services is a subsidiary of Higher Ground Athletics. HGA and all its subsidiaries are driven to improve the youth sports experience to a higher standard.

HGA Services' Mission

Provide a turnkey service helping coaches provide the best training experience for their players so that they can build their personal brand, their school’s program, earn extra income, and protect themselves from unforeseen risks.  

Our Expertise is Helping Coaches:

Founders Steve Williams and Warren Martin have extensive experience building and operating youth athletic training programs. Now they offer their expertise to help other coaches put together outstanding training camps, clinics, leagues, and events 

Steve WilliamsSteve founded and built Team Nikos Basketball Academy into one of the largest basketball training programs in the United Staes. Steve has operated hundreds of training camps, training academies, youth recreational leagues, and club teams. In his over 15 years of experience, Steve has seen and learned the best practices for operating training programs that please the players and the parents. 

Warren Martin: Warren is a former business executive with extensive experience in P&L management, operations, and marketing. In his 20+ years of business experience, he has worked for blue chip companies like Kraft Foods, Bel Brands, and Yum Brands. Warren became immersed in youth sports by coaching basketball for 5 years and partnering with Steve in helping improve the business operations of Team Nikos.